How Social Media Has Become Increasingly Integral To Content Marketing Strategy


The use of social media within content marketing strategies is set for a rapid increase according to new research from the Content Marketing Association (CMA) which says that 80% of companies plan to increase its use with nearly half  (47%) looking to increase use by up to 50%. This is set to lead to increased … Read more

3 Ways Content Can Convert Social Media Fans Into Customers


Social media is great, but with so many people and posts, it’s easy for even a practiced online marketer to feel overwhelmed.

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7 Major Fears All Successful People Must Overcome


If you want to succeed live in life, you must overcome your biggest fears. Some fears hold us back more than others. The nasty ones are like straight-jackets that restrain our abilities, making our dreams an impossibility. To be successful, you need to confront them head on. Here are seven common fears that you must … Read more

3 Ways to Make Your Content Marketing Shine


You’re in a strategy meeting thinking back on last year’s near-wins: all those clients you could have signed, all the partnerships you almost landed and all the potential employees who pursued other opportunities. These near-wins likely leave a lasting impression on you. The problem is that all these almost clients, partners or employees have probably … Read more

5 Tips for Turning Social Media Leads Into Sales


The most common failure for struggling business owners isn’t product, place, price, or profitability. Their businesses basically work — they just fall down when it comes to selling. This is something of a lost art and a newly disdained activity. People want to send out proposals by email instead of getting face to face to … Read more

7 Steps to get influencers to share your content


Influencer marketing is one of the hottest strategies today, which means there are plenty of marketers out there wanting to build mutually beneficial relationships. Here are seven steps to get them to share. 1. Share their content. Sharing your influencer’s content is an easy way to get them to notice you. Determine what platforms they’re most active … Read more

The Top 7 Customer Retention Tips for Today’s Data-Driven Marketers


In fact, today’s marketers are investing more time and marketing dollars in cultivating customer retention, as part of their role helping businesses to generate revenue from customers, both existing and new. Their reasoning: Customer retention is the right bet for a healthy and sustainable company. Research backs that up. According to Bain & Company, increasing customer retention rates … Read more

Choosing the Right Apps for Your Business Services


Choosing a business app is not the same as choosing a consumer app. You can’t just download and delete it when it doesn’t do what you intended it to. In fact, it’s more like starting a relationship: once you’re in, you’ve committed yourself to making it work. And this is a relationship you’ll want to … Read more

4 Key Metrics In Repairing Your Reputation Online


Ben Franklin said, “It takes many good deeds to build a good reputation — and only one bad one to lose it.” Warren Buffett famously said a similar adage: “It takes 20 years to build a reputation and five minutes to ruin it.” If you think about that, you’ll do things differently. Even if you … Read more

14 Power Facebook Tips To Build Your Brand And Business


The good news is that your personal page can get a lot of attention if you use it right – and it is free. Here are 14 Facebook tips, that will maximize your reach, likes, and interactions, which will drive awareness to you and your business. 1. BE PROFESSIONAL Your Facebook page should look serious … Read more