Marketers Missing A Trick With Instagram Advertising, Research Reveals


New research suggests that nearly 41% of Instagram users have used the social media tool to drop hints to friends and family about what they want for Christmas. More than half (57%) of the 1,000 respondents surveyed in a report commissioned by digital marketing agency Greenlight have used it to gain inspiration when gift buying … Read more

How Social Media Has Become Increasingly Integral To Content Marketing Strategy


The use of social media within content marketing strategies is set for a rapid increase according to new research from the Content Marketing Association (CMA) which says that 80% of companies plan to increase its use with nearly half  (47%) looking to increase use by up to 50%. This is set to lead to increased … Read more

Understanding Online Behaviour Key To Making The Most Of Digital Marketing Investment


When trying to understand where to put digital marketing investment and budget, it is crucial to understand which route to market is the most effective for your customer base since you don’t want to be wasting investment on a path your customers don’t often tread. A new study by TextMaster and Similar Web suggests that … Read more

Digital SEO Tips: The Cost of Building a Website


Attaining to create a website that will generate result will entail some fair cost. In digital industry and website building, clients who want to have their own website designed and built will ask of the needed cost. Indeed, there are factors that need to be incorporated to the mix to identify the cost of the … Read more

Difference of Mobile Marketing and Traditional Web Marketing


Through digital marketing, we can make use of all available resources in digital channels to promote a brand’s product or set of services to people who use various digital platforms such as social media, electronic billboards and mobile devices. The use of internet has brought diverse types of benefits. It is a pool of free … Read more

4 Trending Digital Payment Methods: Is Your Business Ready For Them?


As a generation heavily influenced by technology, their buying habits and expectations are all formed via the immediacy that smartphones, Internet, and modern conveniences engender. Businesses and consumers alike are interested in faster, safer, and more convenient payment methods, as cash is becoming obsolete and credit cards are being phased out. Mobile and social payment … Read more

Startup Must Follow 6 Stages to Search Keyword


As an entrepreneur or founder of a startup, you face a number of challenges and issues that more established businesses don’t have to deal with. From overcoming financing hurdles and building positive cash flow to promoting a new brand and encouraging consumers to take a chance on your product, your schedule is full. That’s why … Read more

6 Ways to Kill Your Startup


Sometimes the best way to learn how to do something is to understand how NOT to do something—to think of things in reverse. I hope that, by doing the exact opposite of the points below, you’ll find some valuable lessons on running and starting a business effectively.  1. Borrow money early As an entrepreneur, one thing that … Read more

3 Ways to Make Your Content Marketing Shine


You’re in a strategy meeting thinking back on last year’s near-wins: all those clients you could have signed, all the partnerships you almost landed and all the potential employees who pursued other opportunities. These near-wins likely leave a lasting impression on you. The problem is that all these almost clients, partners or employees have probably … Read more

14 Tools to Track Key Performance Indicators for Your Business


Key Performance Indicators (KPIs) measure how effective your company is at achieving its goals, so it’s important to find a high-performance software that gives you a comprehensive look at your overall business—not just individual departments. Young Entrepreneur Council (YEC) is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC … Read more