How Social Media Has Become Increasingly Integral To Content Marketing Strategy


The use of social media within content marketing strategies is set for a rapid increase according to new research from the Content Marketing Association (CMA) which says that 80% of companies plan to increase its use with nearly half  (47%) looking to increase use by up to 50%. This is set to lead to increased … Read more

3 Ways Content Can Convert Social Media Fans Into Customers


Social media is great, but with so many people and posts, it’s easy for even a practiced online marketer to feel overwhelmed.

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3 Ways to Make Your Content Marketing Shine


You’re in a strategy meeting thinking back on last year’s near-wins: all those clients you could have signed, all the partnerships you almost landed and all the potential employees who pursued other opportunities. These near-wins likely leave a lasting impression on you. The problem is that all these almost clients, partners or employees have probably … Read more

5 Tips for Turning Social Media Leads Into Sales


The most common failure for struggling business owners isn’t product, place, price, or profitability. Their businesses basically work — they just fall down when it comes to selling. This is something of a lost art and a newly disdained activity. People want to send out proposals by email instead of getting face to face to … Read more

7 Steps to get influencers to share your content


Influencer marketing is one of the hottest strategies today, which means there are plenty of marketers out there wanting to build mutually beneficial relationships. Here are seven steps to get them to share. 1. Share their content. Sharing your influencer’s content is an easy way to get them to notice you. Determine what platforms they’re most active … Read more

Choosing the Right Apps for Your Business Services


Choosing a business app is not the same as choosing a consumer app. You can’t just download and delete it when it doesn’t do what you intended it to. In fact, it’s more like starting a relationship: once you’re in, you’ve committed yourself to making it work. And this is a relationship you’ll want to … Read more

14 Power Facebook Tips To Build Your Brand And Business


The good news is that your personal page can get a lot of attention if you use it right – and it is free. Here are 14 Facebook tips, that will maximize your reach, likes, and interactions, which will drive awareness to you and your business. 1. BE PROFESSIONAL Your Facebook page should look serious … Read more

5 Customer Acquisition Mistakes You Can’t Afford To Make


In The Social Network the actor portraying Mark Zuckerberg argues plastering the site with ads would ruin Facebook before it ever had a chance to take off. We know who won that battle. After it launched in 2004, users enjoyed a clean interface. Then, in 2012 Facebook rolled out a wave of efforts to turn … Read more

How Shrewd Mobile Referral Programs Accelerate Customer Acquisition


The cost of customer acquisition can fuel successful growth or lead to the demise of companies, particularly startups that have limited capital. Competition has never been fiercer, especially on mobile, with brands jockeying for higher search positions, spending more on actionable advertisements and fighting to attract their target audience. This competition often elevates customer acquisition costs. … Read more

4 Ways To Create An Instant Connection With Customers


Scientists have conducted research for years to unlock the secrets of the human mind — and more and more marketers are starting to take notice. Here, four ways you can incorporate the latest study results into your marketing to better cut through the clutter and get big-time results. 1. TELL A STORY  Gut reactions happen in three seconds or less, and … Read more